The driving force for corporate business in the cosmetics industry has always been a feeling for trends and a high degree of innovation when it comes to creating new solutions. To this end, the opportunities presented by the new field of digital communication were used right from the start, in particular in the area of social media. In the wake of this development, the industry also benefits from socio-cultural change: the new media channels are used more frequently and for longer, particularly by younger people.
To maintain trust in their products, companies in the cosmetics industry have always relied on the high quality of the materials and workmanship of their components. For example, the majority of manufacturers of foundation, make-up, eyeshadow, blush, lipsticks and other products use hexagonal boron nitride as their base material. This is a high-purity powder which, depending on the specification of the solution, achieves excellent sliding properties, high opacity and excellent adhesion – and can add significant value to the end products in their area of application.